CASE STUDY
Propelus Brand Reveal Box
Explore my design contribution to Propelus' brand-reveal project, seamlessly integrating their core values into a visually striking and eco-conscious merch box.
Packaging Design
Icon Design
Creative Direction
Pre-Production
The Project
Internal Brand Reveal
After successfully undergoing a rebranding initiative, Propelus, a software company specializing in the healthcare industry, sought to unveil their refreshed identity by distributing custom-branded merch gift boxes to their employees and key partners.
In tandem with the visual rebranding, the company took pride in formulating its core values, which are integral to shaping the company's culture.
The Approach
Opportunity to Delight
This project offered an excellent opportunity to not only delight the recipients but also to further expand on the recently crafted visual brand.
Collaborating with another designer, we took the initiative to infuse vitality into the company's core values, designing unique icons to be featured in the merchandise box.
Through a meticulous brain-mapping exercise to distill each value and numerous concept sketches, we carefully selected our concepts. Subsequently, we transformed them into polished, vectorized icons.
The Results
Eco-Friendly & Creative
In line with their core value, “do what is right and good,” we made a conscious decision to prioritize sustainability not only in the creation of our branded swag items but also in the selection of materials for the merch box. This commitment led us to choose eco-friendly options, including algae ink and recycled materials for the packaging.
The chosen materials posed a challenge to our initial designs, as we were mindful of avoiding an excessive use of colors due to potential inconsistencies in the printing process. Despite this constraint, we aimed to create a visually striking experience for the recipient upon opening the box by introducing a flood of blue on the inside to contrast with the brown kraft exterior.
To address the color limitation, we devised a creative solution by incorporating a pattern of the logomark, ensuring a burst of the desired color within the box's interior. This innovative approach not only met the sustainability goals but also garnered enthusiasm from the leadership team and all employees, resulting in a thrilled response to the final product.
Subsequently, we took to social media to share the story behind the project, showcasing Propelus' commitment to sustainability and generating awareness about their eco-friendly initiatives.